Wed, 05 Aug 2009
Does the Isetta video from the BMW Museum give a clue to BMW's 'Sub Brand' for its Project i City Cars? It now seems that this is getting closer to reality, as BMW has let it be known that the range of small city cars they are working on as part of the ‘BMW Project i’ will be launched as a ‘Sub Brand’. But what does that mean?
Thu, 27 Oct 2011
Jaguar Land Rover - new models and brand with Chery JV in China
It’s been clear for some time that Jaguar Land Rover are eager to cement a joint venture (JV) with a Chinese car maker so they can have a beachhead in to China’s rapidly growing car market. And that JLR JV seems almost certain to be with Chery. Part of the deal for Western car companies seeking to do business in China is not just a partnership with a Chinese company, but a sharing of technology and a range of cars badged up with the Chinese partner company’s brand.
Thu, 17 Jul 2014
JAPANESE car maker Mazda has taken the wraps off its latest generation Mazda2 model. The compact hatch will be given its public debut at the Paris Motor Show in October. Taking many of its styling cues from the recently launched Mazda3 and mid-size Mazda6, the firm’s new small car also boasts a full range of its ‘Skyactiv’ technology focused on improving driving dynamics and boosting efficiency and economy.