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Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

Michael Schumacher tests 2015 Mercedes C-Class

Formula One ace Michael Schumacher was back behind the wheel of a Silver Arrow in a new Mercedes C-Class video this week. He is testing the autonomous features such as pre-braking, lane keeping and radar cruise control. Mercedes director of driver assistance systems Jochen Hermann talks us through the video, with Schumacher behind the wheel, starting with the Distronic Plus system.

Million Dollar Fiat: 1953 Zagato Fiat 8V Elaborata

Fiat's first, and only, V8 engine debuted at the 1952 Geneva Auto Show powering a sleek two-seater intended to dominate Ferrari, Maserati and Lancia in two-liter sports-car racing. The car was designated the 8V, or Otto Vu in Italian, because Fiat had mistakenly thought that Ford held a trademark on V8. Fiat's legendary design engineer Dante Giacosa mounted the upper portions of a pair of 70-degree V4 engines on a single crankcase to make the 1996-cc, OHV V8.