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Prodive’s David Richards looks at Honda F1

It was a real surprise that Honda decided to pull out of F1 for 2009. True, they haven’t yet seen the sort of success that their efforts, and money, should have yielded, but they have a superb product and, more importantly, potentially one of the best set-ups in F1 led by the best of the best, Ross Braun, who was pretty much responsible for the renaissance at Ferrari and Michael Shumacher’s domination of the sport. But there could well be a light at the end of the tunnel for the Honda F1 Team.

GM returns to the Super Bowl, new ads upcoming for the Camaro and Cadillac

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Damon Hill’s bid to close P1 'unsuccessful'

By Tim Pollard Motor Industry 20 March 2009 16:04 Damon Hill’s bid to wind up the P1 supercar club in the High Courts of Justice has been rejected – for now. The former F1 world champion is pursuing money owed to him and issued a petition to close down P1 to pay the debt. But Hill’s co-founder of P1 International, and current chief executive officer, Michael Breen told CAR Online that the petition to wind up his business had been unsuccessful.