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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

SEAT Leon ST stars at the 2013 Frankfurt Motor Show

Regular readers of MSN Cars will know that we're big fans of the new SEAT Leon.  So we're just a little bit excited about the new SEAT Leon ST that's making its world debut at the 2013 Frankfurt Motor Show. And given how highly we rate the 5-door hatchback, we have every reason to believe that Ford, Vauxhall and even Volkswagen should be worried about the arrival of the Leon estate...

Breakeryard designs 'Woman-Proof' car

Breakeryard, the UK's network of national breakers, has designed a garish pink ‘Woman-Proof' concept car with the aim of making parking easier for ‘non-confident' female drivers. In an exercise with its tongue firmly in its cheek Breakeryard has not only designed, but also commissioned some mock-ups of a car to combat problems highlighted in a survey of 1,421 female drivers. ‘Peripheral visibility' was identified as a problem by 44 percent of respondents, so the concept has a bubble-top design to combat this, which would be framed by a reinforced structure for safety purposes.