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BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.

New design boss for Alfa

By Jack Rix Motor Industry 14 June 2007 11:42 Frank Stephenson, the man credited with designing the new Mini and Fiat's retro 500, has been appointed to head up Alfa Romeo's design centre. He replaces Wolfgang Egger, responsible for the swooping 8C Competizione, who left earlier this year to join Audi. Stephenson joins Alfa at a crucial time, prior to its re-entry into the US market.

Cycle-rail journeys 'almost triple'

MASSIVE increases to public transport network spending have led to the near-tripling of the number of ‘cycle-rail’ journeys taken since 2009, according to government statistics. An update on the coalition’s ‘door to door action plan’, published close to the New Year, details how huge increases in funding for secure cycle parking facilities and public transport integration have led to increased usage. The government is using the data to encourage more people to take up ‘greener’ ways of getting to work.