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Behind The Scenes: Hot Wheels Design Studio [w/Video]

Hot Wheels' vice president of design Felix Holst has spent some time chatting to Cool Hunting about the brand's design philosophy at its Design Studio at Mattel's headquarters in El Segundo, California, in a new video. According to Holst Hot Wheels has evolved from being focused on muscle cars and V8 engines to being all about technology as a reflection of the new generation they're designing for.  He explains the benefits of designing over 240 vehicles a year that aren't limited by rules and regulations, saying in a studio that's driven by pushing the boundaries, it's a question of just how wild they can get.  The video really captures not only the men's passion for their jobs but the fun they have doing it. Small wonder Holst says he'd never go back to car design, and reveals the studio is packed with qualified car designers who chose Hot Wheels over conventional jobs in the industry.  We also hear from Hot Wheels Car Maker's designer Julian Payne, who explains how the new Car Maker – which gives you the chance to mold your own custom Hot Wheels at home – works.

Ferrari 458 Speciale with active aero debuts at Frankfurt

The only thing better than a 458 is, of course, a lighter, stronger and more aerodynamically efficient 458. Toward that end, Ferrari unveiled the 458 Speciale at Frankfurt, a successor of sorts to the Challenge Stradale and 430 Scuderia, previous specials that, as good as they were, wouldn't last a race on the same lap as this one. “This is the most powerful V8 Ferrari, never made before,” said Ferrari chairman Luca di Montezemolo, who still speaks much better English than we could ever hope to speak Italian.

I Draw Cars: The sketchbook that puts drawings into perspective

I Draw Cars is a project set up by Adam Hubers and Matt Marrocco – both CCS graduates – to encourage designers young and old to pick up their pens and practice that most basic yet powerful tool in their kit: sketching. Their new book features over 100 pages of perspective underlays – from basic views right up to complex three-point – to use as templates with which to practice. Each underlay is printed in non-photo blue, meaning it won't be picked up by a scanner should you choose to drop it into Photoshop.