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EU cuts Co2 Targets to help Euro car makers

In an astonishing outbreak of common sense, EU negotiators last night agreed a deal to ease the draconian Co2 targets for EU car manufacturers. Originally, EU car makers had to meet the new regulations by 2012, but have now won a concession to hit 65% of target by 2012, 75% by 2013, 80% by 2014 and 100% by 2015. This scaling back of the targets was achieved after Germany objected to the original proposals.

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Renault Twizy Cargo turns the Twizy EV in to a van

The Renault Twizy Cargo (pictured) turns the Twizy EV in to a small van. If only the Renault Twizy EV was a sensible price, it would make a perfect commuter car. With dimensions that give it a footprint not much more than a motor cycle, the Twizy offers much for commuters in congested urban areas.