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Audi delivers R8 V10 to originator of #wantanR8 hashtag
Wed, 28 Sep 2011Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.
Lotus CEO Dany Bahar on the crisis at Lotus Cars
Tue, 17 Apr 2012Lotus chief executive Dany Bahar has laid bare the business position at Lotus Cars since the takeover of parent company Proton by Malaysia's DRB-Hicom. Norfolk's sports car maker has been buffeted by rumours of financial crisis and looming collapse since development was frozen by the new owners (click here for our coverage of the crisis at Lotus. CAR scored an interview with Bahar at the Hethel headquarters yesterday afternoon. He was abroad at the time of last week's media maelstrom, when rumours and slurs flew around about the state of Lotus's finances.
Mustang logo inspired by football game?
Fri, 25 Oct 2013Did inspiration strike Lee Iacocca during a football game at the University of Michigan 50 years ago? At the time, Iacocca was a vice president with Ford Motor Co., which was preparing to roll out a new sports car the following spring. On Sept.