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Goodwood Festival of Speed 2014 preview

By Michael Karkafiris Motor Shows 10 June 2014 13:16 The Goodwood Festival of Speed always stands out as a highlight in our automotive calendar and the 2014 event should be no exception. The iconic motoring celebration will take place from 26-29 June and this year Lord March is laying on all the usual treats plus a few surprises. The 2014 Festival of Speed's central feature will be Mercedes celebrating 120 years of motorsport achievements and a century since the famous 1-2-3 victory in the 1914 French Grand Prix.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

VW Amarok Power Pick-Up (2013) first pictures of super-truck concept

This the the VW Amarok Power Pick-Up concept car. After the 496bhp Golf GTI 'Design Vision', Seat racers, Skoda Rapid Sport and Audi's stripped TTS, you'd have been forgiven for thinking we'd seen the last of 2013's tuned VWs, but instead we've got an Amarok that'll hit 62mph in just 7.9sec. What gives the VW Amarok Power Pick-Up its, erm, power?