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New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?

Audi A6 Avant (2011) first official pictures

This is the new Audi A6 Avant, a crucial new model for Audi UK as the current car makes up 43% of A6 sales here in Blighty. The new Audi A6 Avant is bigger, lighter and better all round than the model it replaces. Important stuff first – how big is the boot on the new Audi A6 Avant? We’ll get there in a moment, but first let’s mention the optional ‘gesture-controlled’ boot lid.

BMW X5 xDrive35d 10-Year Edition introduced

The BMW X5 xDrive35d 10 Year Edition has been launched So BMW has launched the BMW X5 xDrive35d 10-Year Edition with a special paint job and a box full of options. The exterior gets Sophisto Grey metallic paint and a new set of 20″ ‘Y’ spoke alloys. The chrome gets a matt finish and you get a panoramic roof thrown in.