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BMW launches ad campaign to combat texting while driving
Fri, 03 Jun 2011We know that texting while driving is bad. Now a new national ad campaign from BMW puts the dangers of distracted driving in high relief. The campaign is comprised of TV, print, online and radio ads and a strong in-dealership message.
Coventry University design graduates develop iconic youth car
Mon, 14 May 2007Three graduates from the Coventry University MA Automotive Design course have created an iconic vehicle for the year 2020. Kazunori Inomota, Edward Stubbs and Mujammil Khan-Muztar designed the Rebel concept, a project that began in March this year, to incorporate aspects of Japanese 'Harajuku' gangs - where teenagers create their own fashion to deliberately try to stand out from their peers - and Toyota's youth-oriented Scion brand. Drawing styling cues from the Scion xB and the Ford SYNus concept unveiled at the 2005 NAIAS in Detroit, the Rebel concept is about social interaction, functionality, and the relationship buyers have with personalized products.
Porsche 911 (2011) the first official video of the 991
Tue, 19 Jul 2011Prototypes of Porsche’s new 991-spec 911 haven’t been snapped out on test by our spies this week, so just in case you’ve been having withdrawal symptoms, Stuttgart’s most famous sports car manufacturer has released its own video of its iconic car. What does Porsche’s official video of the new 911 reveal? Shot in South Africa during the 991’s final validation and testing phase, the video is our best look yet at the new 911 on the move. We finally get to hear the flat six engines, and get glimpses under the bonnet and inside its Panamera-inspired interior – look closely and you can spy the seven forward speeds etched onto the gearknob for the manual ‘box. Beyond that there’s little more to see, as Porsche won’t reveal the new 911 until the 2011 Frankfurt motor show this September.