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Mercury dies off, Lincoln to benefit

Ford's brand portfolio is set to get smaller by the end of the year. Following the sale of Aston Martin, Land Rover, Jaguar and most recently Volvo (to Chinese automaker Geely), the Blue Oval has now announced the demise of its 'middle of the range' Mercury brand, with production of the last vehicles set to cease at the end of 2010. In a statement released to media, Ford announced that the shuttering of the 71-year old Mercury brand was in the interest of focusing on Lincoln, the automaker's only remaining premium brand.

Bentley at Geneva: Bentley Continental Supersports Convertible +video

The Bentley Continental Supersports hits the floor at Geneva It’s only a couple of weeks since we got confirmation that Bentley was producing the Continental Supersports Convertible, and that the debut would be at Geneva. So there’s not really an awful lot more to tell, but we do love the idea of such a monstrously powerful convertible as the Supersports so much that we wanted an excuse to run another story. The fact that we just got a VT of the Bentley Continental Supersports Convertible drop in and the pictures from the floor at the Geneva Motor Show is reason enough.

Concept Car of the Week: Ford Mustang I (1962)

Influenced by science fiction and Space exploration in the early sixties, Ford Motor Corporation developed a series of research vehicles to test innovative layouts, experimental technologies and futuristic styling on such radical concepts as the X2000, Levacar Mach 1 and the Gyron that still captivate the imagination. In parallel, Ford's advanced styling studio was also working on a more rational project that could influence production models to compete with GM Corvair Monza. Stylists and engineers came up with a high-performance 2-seater vehicle with the engine placed in front of the rear axle for better aerodynamics and improved weight distribution.