Acdelco Oe Service 24212459 Transmission Clutch Plate-3-4 Clutch Backing Plate on 2040-parts.com

New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Ram 1500 diesel changes the pickup truck game

It's ironic perhaps that I spent yesterday evening driving a Ford F-150 equipped with the excellent EcoBoost twin-turbo V6 engine. It's got loads of low-end torque and, on paper, its fuel economy is better than that of a comparable gas V8. It even sounds a bit like a diesel…but it isn't.

Alfa Romeo 4C Spider revealed: Geneva Motor Show

The Alfa Romeo 4C Spider (pictured) revealed in Geneva The Alfa Romeo 4C is the epitome of a modern ‘supercar’, with ultra light weight (for a production car) allowing the 4C to produce very good performance from its modest 17500cc engine. So producing an Spider convertible immediately raises the weight issue in a more dramatic way when the car’s abilities are so dependent on it low weight, but it seems the Alfa Romeo 4C Spider – previewed as a production car with a concept at Geneva today – has managed to keep the wight penalties of the convertible 4C down to a minimum. Thanks to a canvas roof and carbon fibre rollover bars, the weight penalty for the Spider is only about 60kg (around a 7 per cent gain) which shouldn’t hurt performance too much.