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Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.

Driven: BMW Z4

Loved as it may be by its loyal fanbase, the outgoing Z4 was always something of a mixed bag in terms of design. While the car's classic long-bonnet, cab-back profile and short overhangs should have pleased the eye, the BMW's sheer frontal mass made its proportions seem out of balance. The application of the company's then-new ‘flame surfacing' form language also generated a visual business that seemed out of place on something as conceptually simple as a roadster.

VW eyes stake in Suzuki, report says

Volkswagen looks to stake an ownership stake in Suzuki Motor Co. by the end of this year, according to a report in Automobilwoche, a sister publication of AutoWeek. "We expect that there will be a basic agreement this year," the German-language publication quoted an unnamed Suzuki executive as saying.