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Geneva Motor Show (2010) Preview

All the new car releases we expect to see at the 2010 Geneva Motor Show. We’re now getting close to the first major European Motor Show of the year – some would say the most important motor show of the lot – the Geneva Motor Show which kicks off for the press on 2nd March and runs until 14th March. So we thought we ought to do a quick preview of what we already know is going to make an appearence at Geneva so you can know what to look out for as we get more detail, and provide an easy starting point to catch all the car news from the Geneva Show.

Bought a hybrid car? You probably won’t buy another.

Only 1 in 3 would buy a hybrid car again. Automotive Researchers Polk reveal that buyers of hybrid cars in the USA are unlikely to buy hybrid again. It’s a persuasive argument: Buy a hybrid car, travel in comfort, average 70mpg and save the planet.

Art Center BMW/Exa project

There's a new sponsored project that is just getting under way at Art Center College of Design, the likes of which hasn't been seen in a very long time - if at all. The school's Transportation Design department has helped bring together BMW with Exa Corporation, a Boston-based virtual aerodynamic simulation company, and has tasked the students to re-design the current BMW X5 Sports Activity Vehicle with the hope of dramatically increasing its aerodynamic efficiency while still retaining the BMW flagship SAV design language. This brief is quite timely in the context of the industry's ongoing focus with sustainability and strikes at the core of the BMW Group's long term energy strategy known as the concept of Efficient Dynamics.