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McLaren Automotive Launch – LIVE on Cars UK

McLaren Press Conference Live on Cars UK I know, it’s more than a year since we reported that Ron Dennis was stepping down from his involvement in McLaren F1 to ‘Spend more time with the Family New Cars’ and almost a year since we reported that McLaren Automotive was being created as an independent company. So it seems a little odd to run a headline that says ‘McLaren Automotive Launch‘ when we’ve known about it for a year. But that year has been a busy one for Ron Dennis and the team at Woking.

Views of new Jaguar XJ leak out

Here's the proof that Jaguar has finally junked decades of styling heritage with its dramatically detailed new flagship, the XJ sedan. Although there's a family resemblance to the new XF at the front and in the overall, swoopy fastback shape, Jaguar is entering new territory with the rear styling of the car. In a European context, the rear lights nod toward Italian brand Lancia, and a breakthrough feature is the wraparound, dark-colored panel on the D-pillar, which follows the outline of the sloping rear glass.

BMW i8: Mission Impossible

BMW i8 in Mission Impossible 4 Marketing new cars doesn’t have to mean an ‘in your face advertising’,  berating you with benefits and a call to action. It can be more subtle; simply raising awareness or putting the cars in a high-profile role in a popular film or TV show. Just like Aston Martin with James Bond (and Jaguar Land Rover in the new Bond, too) and Volvo with the Twilight franchise, BMW has placed its product in the new Tom Cruise outing – Mission Impossible 4 | Ghost Protocol.