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Infiniti plans full-court press for March Madness
Thu, 10 Mar 2011Infiniti plans to keep its name--and especially its new M hybrid sedan--in front of basketball fans for the next few weeks as a sponsor of NCAA Men's Basketball Division I championship. Under a multi-network advertising deal with NCAA, CBS Sports and Turner Sports, Infiniti will run a total of 170 TV spots of up to 60 seconds each over the next four weeks of March Madness basketball playoffs on CBS, TBS, TNT and truTV networks, says Kathy Roznowski, a marketing manager at Infiniti. Of those 170 spots, at least 100 will be for the new hybrid sedan, the luxury brand's first, starting March 17.
Design Contest: Winners of the Interior Motives Design Awards 2004 announced
Fri, 08 Oct 2004After the second press day of the Paris Motor Show, designers made their way to Le Cab nightclub for the announcement of InteriorMotives Student Design Awards 2004 winners. Over 500 atttendees included leading automotive designers, design managers and top executives from automakers, independent designers and design studio personnel, as well as Tier 1 and 2 suppliers. This annual competition gives the opportunity for students to submit their work for viewing by a prolific file of judges.
EyesOn Design 2008
Thu, 03 Jul 2008If seeing is believing, then the Detroit Institute of Ophthalmology (DIO) does their share of making new believers annually, including those who are visually impaired. Originally founded in 1972 by Dr. Philip Hessburg and his associates in Grosse Pointe, Michigan, out of a genuine appreciation for fine automobiles, the DIO gives credit to the designers who have given these cars their individual beauty.