Alfa Romeo Car Patch on 2040-parts.com

EyesOn Design Awards 2010

Outstanding achievement in automotive design was recognized at the fifth annual EyesOn Design Awards held at the 2010 NAIAS in Detroit in January. Top honors were awarded to the GMC Granite urban utility vehicle in the Best Concept Vehicle category, and the Audi A8 luxury sedan for Best Production Vehicle. Frank Saucedo, Director of GM Design's California studio, and Clay Dean, Executive Director GM Advanced Global Design, accepted the award for the GMC Granite Concept and acknowledged the importance of recognition from their design peers.

The F1 drivers and teams soaked in the ALS Ice Bucket Challenge

The ALS Ice Bucket Challenge has reached fever pitch - your Facebook feed is probably as inundated as the ice-cold victims - but allow us to serve up a selection of the best drenchings from the world of Formula 1. We’ve gathered together some of the best Ice Bucket Challenges from the pitlane, featuring such luminaries as Lewis Hamilton, the Red Bull team and even the BBC F1 commentary squad. It makes for pretty compelling viewing: and if anyone can afford to be generous with their donations it’s the mega-money world of top-flight motorsport.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.