Alternator 90 Amp 1.8l Turbo Gas Fits 99-11 Golf 834281starter Motor on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Ford B-Max to go in to production

Ford are to begin production of the Ford B-Max crossover. The Iosis Concept (pictured) gives us a clue on how it will look. It’s been a while coming, but it looks like Ford’s replacement for the Fusion is now ready to go in to production in Romania as the Ford B-Max, sitting below the newly sorted S-Max and looking to take on the likes of the new Vauxhall Meriva.

Hennessey Cadillac Escalade gets 557 hp

The 2015 Cadillac Escalade is about as American as an SUV can be. We didn't find the 420-hp, 6.2-liter V8 lacking in any way, but if you want something with a little more grunt, Hennessey Performance Engineering and its HPE550 upgrade should help. Hennessey says the HPE550 Escalade package bumps output to 557 hp and 542 lb-ft of torque with the help of a belt-driven supercharger producing 6 psi.