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Now it’s the turn of Hyundai to take a swipe at GM’s marketing

Hyundai's 2012 Super Bowl Advert (video below) With the news that General Motors are to pull out of Super Bowl advertising Hyundai steps up to tell GM they’re wrong. It’s really not been GM’s week. Last week they came out and told the world that ads on Facebook aren’t worth the advertising cost and that they were pulling their spend from the (now) newly floated social media site.

Mercedes C Class Executive SE launched

The Mercedes C Class Executive SE - available in the UK from November Having already played this card with the E Class – the E-Class Executive SE – Mercedes has decided to treat buyers to a limited edition model of the C Class and has announced that the Mercedes C Class Executive SE will be available in the UK from November, powered by the manual C180 KOMPRESSOR BlueEFFICIENCY engine and available as a saloon or estate. As with all limited editions there’s nothing to get too excited about unless you were already up for the extras the limited edition is throwing in to the pot. In the case of the Executive SE these include COMAND, the grill off the Sport model, 16” ‘Pristix’ alloys and a bit of extra chrome on the boot lid and exhaust.

Lotus Evora S GP Edition: Lotus evokes its GP history

Lotus Evora S GP Edition - just 3 being built. There was a time when the tobacco giants were seemingly single-handedly responsible for sports sponsorship, and perhaps the most evocative memory of that is the John Player Special F1 cars from Lotus. And now they’re back – in a sense – with the Lotus Evora S GP Edition.