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Nissan wins New York taxi bid

Nissan won the fight for an exclusive 10-year contract to design and supply the next generation of taxis for New York City, starting in 2013. "The new taxis will be custom-designed to meet the specific demands of carrying 600,000 passengers a day in New York City traffic," Mayor Michael Bloomberg said Tuesday. "The vehicle meets the top priorities identified by the public in our online survey." Nissan was battling Ford Motor Co.

Top Gear U.S. Supercar Road Trip Take 2

Top Gear is filming another U.S. road trip for the next series with a Lexus LFA, the new SRT Viper and the new Aston Martin Vanquish. Just over two years ago, Messrs Clarkson, Hammond and May were in the U.S.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.