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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Ferrari F70 caught on video

The new Enzo – the Ferrari F70 – has been caught on video around Marenello as Ferrari prepare to debut it at the Paris Motor Show. With the Paris Motor Show looming in just over a month, Ferrari are planning their biggest reveal in almost a decade, the replacement for the Enzo supercar – the Ferrari F70. The F70 will be getting a more powerful version of the V12 under the bonnet of the new F12 together with a KERS hybrid attached for a total output of over 900bhp.

Audi A8 facelifted for the 2013 Frankfurt Motor Show

Audi has facelifted the A8 range and is showing it for the first time here at the 2013 Frankfurt Motor Show. Honestly, it has: it is the facelifted car in our pictures. That even current owners may have to look twice says it all.