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Mercedes GLA goes in to production in Germany

The Mercedes GLA (pictured) goes in to production The new Mercedes GLA – Mercedes’ latest spin-off from the A Class – arrived at the Frankfurt Motor Show in September as an urban SUV come Crossover, extending Mercedes reach in the premium compact sector with a serious competitor in the urban SUV market. With the growing fondness for high-riding cars – and something that’s a bit butch too – the SUV/Crossover take on the Mercedes A Class is a sound way to go and now, with production starting in Germany this week of the new GLA, Mercedes is getting close to having the GLA in customers’ hands. The first GLAs to get in to the hands of customers will probably be the GLA Edition 1 – a launch model with plenty of toys – but the model that will perhaps be most interesting is the GLA 45 AMG, with the promise of the same rufty-tufty compact SUV goodness as the rest of the range but with the 4WD platform and high performance 2.0 litre Turbo from the A 45 AMG.

Porsche seeks ‘everyday magic' with film contest

Porsche North America has tapped into its considerable fan base, seeking homegrown visions for its My Daily Magic filmmaking contest. Aspiring directors made 60-second spots for the brand that show his or her interpretation of “everyday magic.” Of those entries, 10 finalists were chosen to make 90-second commercials that will be voted on by the public, as well as by Porsche brass. One film shows a father that has to run some errands on a weekday.

When car design meets Art Nouveau

Gray Design has revealed a new concept car called the Nouvair, inspired by the Art Nouveau design movement. The Nouvair, a retro-looking coupé complete with a long hood and trailing rear end, takes inspiration from the techniques and flowing lines favored by one of the pioneers of the movement, Czech painter and decorative artist Alphonse Mucha. Despite the release of five pictures, Gray Design didn't reveal any technical details, just confirmation of its name and its inspiration.