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BMW i3 ‘virtual test drive’ app (2013) CAR review

Though we’ve seen new the BMW i3 in full production trim, and had a ride in the carbonfibre electric city car, there’s still a short wait before anyone can get behind the wheel of a showroom-spec example in the UK – or is there? BMW has launched a smartphone and tablet app – ‘BMW i3: Become Electric’, which it claims allows users to virtually test drive the new i3 without so much as setting foot outside their front door, yet alone finding the time to head to a BMW dealership. It’s available now on the Apple App Store, and from 26 September 2013 on Google Play.

College Exhibition: IED Degree Show 2008

Graduating students at the Istituto Europeo di Design of Turin (IED) recently completed a project created in association with BMW. The projects, presented at an exhibition entitled ‘Designing the BMW of 2015', followed a brief to design a car by interpreting the language evolution and the trademark essence in view of the company's future perspectives. Students were asked to research the needs, tastes and lifestyle of 35 year old individual in 2025 and find inspiration in natural elements (sun, sea, wind and earth) and in forms of expression (music, painting and art).

BMW brings Art Car Exhibition to life

Since 1975 BMW has had a strong connection with renowned artists from around the world. The famous Art Car series has, to date, seen 17 cars transformed from generic racers into unique, moving canvases. For the first time, an extensive virtual tour documenting the history of the cars and their creators has been produced. Each car has an extensive back catalogue of images and a short film, which serve to show the variety of the ‘works of art on wheels'.