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Smart for-us

The latest addition to the Smart conceptual range is the for-us pickup, which follows on from the forspeed convertibe of Geneva, and the forvision hatchback that was unveiled Frankfurt, delivering another twist on the iconic city car platform. Despite the increase of size to 3547mm in length, traditional Smart iconography such as the tridon safety cell, three-spoke wheels and product-like execution – such as the inner lamp graphics – retain the brand identity. Squarer lamp and grille graphics and knobbly rocker surfacing add a twist of robustness.

College Exhibition: CCS Spring Show 2009

This year's CCS Senior Show provided another year of outstanding graduates while the automotive industry continues to retract due to the global financial crisis. Given all the negative news about auto bankruptcies and closures, it was refreshing to see such youthful, creative and challenging designs in a modern and hopeful environment. The projects on display ranged from militaristic Jeep off-road vehicles to a microvan for the ‘future family of two = single parent + only child'.

BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.