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German new car sales drop 11 per cent – pre-reg accounts for 33.5 per cent

New car sales in Germany dropped by 11 per cent in September with pre-reg cars accounting for over a third of all sales. That drop of 11 per cent in Germany is despite deep discount offers – an average of 12.2 per cent in September – with even the previously invincible Mercedes and VW having to offer discounts of up to €3k, despite which VW’s sales fell by 20 per cent in Germany and Mercedes by 12 per cent. What’s perhaps most interesting about the decline in car sales in Germany is the number of pre-reg cars sold (pre reg cars are cars registered by dealers to hit sales targets and then sold at a discount of up to 25 per cent).

Hyundai enlists Flaming Lips for Super Bowl ad

We previewed a couple of Hyundai's Super Bowl spots -- focused largely on speed and power -- earlier in the week. The Sonata ad was a trifle of pedestrian whimsy, while the Genesis sedan R-Spec spot grated, grated and grated some more. Now, with the kickoff looming, the Korean automaker's loosed its marquee ad, promoting the 2013 Santa Fe, upon the YouTubifying unwashed.

Commentary: Victoria Beckham appointed Creative Design Executive at Range Rover

On hearing that Victoria Beckham (aka Posh Spice) had become Range Rover's Creative Design Executive last week, initial reaction was to check the date – was it April 1st? Apparently Land Rover wasn't fooling anybody, instead sending shockwaves through the automotive industry with the announcement, made at the unveiling of the Evoque at Kensington Palace, London. Celebrity brand tie-ups are nothing new – Justin Timberlake is currently the Audi A1's brand ambassador – yet the implication is that Beckham's involvement with Range Rover will go much further.