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Chevrolet Cruze (2011) US reveal

The US Spec Chevy Cruze has been revealed ahead of its launch at the LA Auto Show It’s the LA Auto Show this week, and one of the debuts is – somewhat bizarrely – the launch of the 2010 / 2011 Chevy Cruze. Is that an all new Chevy Cruze they’re launching, I hear you ask? No, it’s the Chevy Cruze revealed in the UK back in the Spring and even earlier in other markets.

Chevy will use World Series to pitch Volt's debut

Chevrolet will use next month's World Series to launch ads for the debut of the Volt plug-in hybrid sedan, General Motors Co.'s marketing chief Joel Ewanick said. The ads will be part of a broad campaign that Chevrolet will initiate during Major League Baseball's fall classic and run throughout autumn, said Ewanick, who spoke on the sidelines of the Rainbow PUSH auto summit in Detroit. Ewanick declined to give details of the Volt commercials or the broader Chevrolet campaign.

Volvo to shake up S, V, C and XC badges

Volvo will overhaul its naming system in the coming years - removing some of the uncertainty over odd numbers in the same range, such as the S40 and V50.Chief executive Stephen Odell today admitted he found Volvo's badges confusing when he first joined Volvo two years ago. 'When I arrived at Volvo I struggled to understand the nomenclature,' he admitted. 'Yes, we will be changing it.'Under the new naming system, the S40 and V50 would carry the same number.