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Genesis and Elantra to star in Hyundai's Super Bowl ads

Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.

Saab Museum reopens & Saab back in production – sort of

Saabs are being built and the Saab Museum re-opens. The Saab Museum has reopened after Saab’s bankruptcy problems and a Trollhatten dealer is to ‘build’ the last 100 Saabs. We’re still waiting for a decision from Saab’s administrators about which – if any – of the bids they’ve received for what’s left of Saab are solid enough to pursue.

Porsche supercars

By Tim Pollard 29 July 2008 18:00 For a company that specialises in more accessible sports cars, Porsche has grade A provenance in the supercar sector. The original '70s 911 Turbo was a prescient car, proving that Zuffenhausen had the expertise to mix it with the big boys from Modena. And so it proved, as the 911 gave way to 959 and from there to the latter-day Carrera GT.