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Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.

Peugeot confirms Dakar rally motorsport return for 2015

Carlos Sainz (left) and Cyril Despres, the drivers lined up for Peugeot Sport's 2015 Dakar effort By Ollie Kew First Official Pictures 26 March 2014 14:00 Peugeot has announced today it will enter the 2015 Dakar rally. It brings to an end a 25-year absence from the off-road endurance race for Peugeot, which it won four times (1987, 1988 1989 and 1990). Peugeot will enter a rally raid-spec 2008 crossover (called the 2008 DKR) in the 16-day event, which runs over 16 days, beginning on January 5, and cover a distance of 5281 miles.

One lap of the Web: A Ferrari F40, Sebastian Vettel and random acts of 'squandering'

We spend a lot of time on the Internet -- pretty much whenever we're not driving, writing about or working on cars. Since there's more out there than we'd ever be able to cover, here's our daily digest of car stuff on the Web you may not otherwise have heard about. -- Blood pumping, screaming your lungs out -- do you remember that first joyride during your formative years?