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Volvo's research proves car design invokes basic human emotions

Car design and human emotion are inexorably linked, according to new research from Volvo. The experiment, conducted in collaboration with Electroencephalographic (EEG) specialists Myndplay, tested respondents to analyse how the brain reacts emotionally to car design amongst other things. Participants were asked to rate a series of images whilst wearing an EEG headset that measured brainwave activity.

Volvo S60 L plug-in petrol hybrid heading for Beijing Motor Show

The Volvo S60L Plug-in (pictured) heading for Beijing The Volvo V60 Plug-in is already doing good business for Volvo – despite a price tag of £50k – but the V60 plug-in is a diesel hybrid which doesn’t suit all markets. So Volvo are ploughing ahead with a petrol engine based plug-in hybrid with the debut at the Beijing Motor Show next week of the Volvo S60 L Plug-in, a petrol hybrid version of the long wheelbase S60. At first glance the S60 Plug-in looks just like its regular ICE sibling, but under the skin sits a 2.0 litre Drive-E petrol engine with 238bhp and 258lb/ft of torque – which drives the front wheels – and a 68bhp electric motor with 147lb/ft of torque that can drive the rear wheels, which can be recharged in 4.5 hours.

Concils 'confident' over winter salt stockpiles

COUNCILS are confident they can cope with bad-weather conditions on the roads this winter. A survey shows that local authorities in England and Wales have stockpiled more salt for this winter than last. A total of 1.3 million tonnes was stockpiled for winter 2012/13 and the Local Government Association (LGA) shows that 95% of councils are either maintaining or increasing stock levels this winter.