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MINI’s Olympic Marketing Masterstroke

BMW has spent £40 million sponsoring the 2012 London Olympics, but it’s a small fleet of remote controlled MINI’s that provide the value. BMW has done all it can to promote its sponsorship of the 2012 London Olympics, and with a spend said to be in the region of £40 million, who can blame them? But it’s not just local shopkeepers and enthusiastic small businesses that are hamstrung by Olympic rules on advertising, the Olympic sponsors are too.

‘Charge rage’ on the up for electric car owners

Forget ‘range anxiety’, the latest term to sweep the world of electric cars is ‘charge rage’. The new phenomenon hitting owners of zero-emission vehicles relates to the growing number of electric cars on the roads – because public charging infrastructure is failing to expand at the same rate. On Bing: see pictures of electric car charging points Find out how much a used electric car costs on Auto Trader This means owners are actually fighting over these plug-in points, with some rather unsavoury behaviour reported causing charge rage for many electric car drivers.

Acura future products: Hybrids joining revamped lineup

Sales have begun to rebound for Acura, American Honda Motor Co.'s luxury brand, and a product renaissance in 2012--complete with a big entry into hybrid powertrains--could provide a further boost. Acura's two crossovers will be redesigned. And while the RL flagship won't have the rear-drive V8 version--those plans were killed in 2009--it will be significantly re-engineered.