Basic Yamaha Outboard Motor Cover-4stroke Logo C Model on 2040-parts.com

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

CAR interviews Ferrari CEO Amedeo Felisa (2011)

This week CAR is publishing a string of interviews with Ferrari management. Today we speak to Ferrari CEO Amedeo Felisa, a trained engineer who now runs Ferrari day-to-day. CAR’s October 2011 issue – on sale now – contains a VIP tour of Ferrari and interviews with the company’s top brass: president di Montezemolo, Ferrari CEO and engineer Amedeo Felisa and design chief Flavio Manzoni.

Last C6 Corvette rolls off the line

All the Chevrolet Corvette talk these days is focused on the 2014 Stingray, the seventh-generation car that arrives this fall. But the C6 era only ended Feb. 28 as the last car rolled off the assembly line in Bowling Green, Ky.