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Fiat 500L: Now it’s the ‘Fatherhood’ video

Fiat has followed up their viral ‘Motherhood’ video for the new 500L with a new version to balance the gender bias – ‘Fatherhood’. That was because Fiat managed to tap in to the woes of parenthood (or, more precisely, motherhood) with a bit of a hip-hop ditty by a vexed young mother, bemoaning the changes motherhood has wrought on her life. It was a clever bit of marketing to target grown-up lovers of Fiat’s funky little 500, with the family sized version of their favourite car offering solace for a very different lifestyle.

Bentley Bio-Fuel beckons

Bentley finds itself in this ludicrous position. Of course, the current credit problems play a big part in Bentley’s problems, either because buyers need finance to buy their cars or, more likely, the demonising of the sort of cars Bentley makes by the eco-mentalists makes them an uncomfortable buy. So Bentley has come up with a strategy to combat the ‘Planet Killing’ perception many have of its products – Bio-Fuels.

Readers chat it up live with AW associate editor Jon Wong

For those who have ever stared longingly at a Mazda RX-8, or who love the symphony of a Honda four-cylinder engine turning at 200 rpm short of the redline and the tactile joy of the shifter sliding flawlessly from gear to gear, you have a friend in AutoWeek associate editor Jon Wong. On Friday, readers took the opportunity for a virtual mind meld, as Jon fielded questions in an online chat at 3:30 p.m. Eastern.