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Ferrari plans to sell fewer cars in 2013
Wed, 08 May 2013Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will benefit from us making fewer cars… When others penetrate our markets, we are happy to meet this challenge.' Is Ferrari mad to chase fewer sales? It is not the first time that Ferrari has decided to limit supply: 'In 2003 we did the same,' explains Montezemolo.
MINI Rocketman could be heading for production – if BMW can find a chassis
Fri, 29 Nov 2013The ‘Mini’ MINI Rocketman (pictured) could go in to production The MINI Rocketman Concept was revealed at the Geneva Motor Show in 2011 as a smaller MINI than the one BMW were selling at the time, and it looked like BMW were considering going the smaller route to make the MINI more fun. But with the 2014 MINI now revealed, BMW has gone the opposite route by underpinning the new MINI with the UKL platform that will also underpin the next BMW 1 Series, and made the latest MINI even bigger than the last one. But it seems BMW still see mileage in a ‘Mini MINI’ and appear keen to find a way to make the Rocketman a production reality.
BMW i3 Coupe concept
Tue, 27 Nov 2012It may be dubbed a concept but this BMW i3 Coupe is ostensibly the debut of the production version of the innovative new B-segement EV at the LA auto show. The Coupe is a new variation on the now-familiar i3 although in reality it's more three-door than true coupé. At 3,964mm, 1,768mm wide and 1,555mm high, the Coupe is lower than the five-door i3, while its front and rear screens have faster rakes.