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75% of BMW 2 Series Active Tourer buyers will be new to BMW
Mon, 21 Jul 201475% of BMW 2 Series Active Tourer buyers will be new to BMW The new BMW 2 Series Active Tourer – BMW’s front wheel drive small family mover – went on sale in the UK in May and looks set to take on the Mercedes B Class and bring new buyers to the BMW brand. BMW say they are expecting around three quarters of all buyers of the new 2 Series Active Tourer will be new to the brand, which is a big opportunity for BMW. BMW purists may bemoan the front wheel drive setup as a betrayal of all BMW stands for (although you will be able to get xDrive 4WD versions), but for BMW it’s a very pragmatic way to go.
Concept Car of the Week: Honda J-VX (1997)
Fri, 29 Aug 2014In 1997, in an effort to preserve its sporty image, Honda needed to bring new exciting models in its showrooms, to park alongside its mainstream Civics and the excellent but slow-selling NSX. The 1995 Integra Type-R proved a fun car to drive but lacked in personality compared to older models of the brand such as the bold CR-X. At the Tokyo motor show, Honda unveiled a prototype of what could be the sports car of the 21st century while also capturing the essence of the iconic CR-X.
Automotive Interiors Expo 2010
Thu, 08 Jul 2010The first Automotive Interiors Expo, an event that was part of no less than five automotive trade exhibitions gathered together at the Stuttgart Messe, took place in southern Germany from the 22 to 24 of June. The exhibitions, comprising European Automotive Components Expo, Automotive Testing Expo, Vehicle Dynamics Expo and Engine Expo, showcased the latest technologies and services from over 500 suppliers to the automotive industry. Grouped in three large halls, the Expo covered conventional powertrains and batteries right through to vehicle electrical systems and crash testing, but it also featured a panel of experts discussing the color, feel and shape of material design, synergies and design challenges; safety, lighting and HMI's; and interior component design as a means of achieving sustainable and lightweight vehicles.