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James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

Honda Civic

Honda has released the first images of its new Civic ahead of its launch today at the 2011 Frankfurt motor show. The Civic's flowing exterior design is said to have been inspired by the ‘blended wing body' airplane, in which the wings and fuselage blend into one entity for improved performance. The designers have kept the sporty and advanced elements of the car's character but have adapted them to emphasize the dynamism of the new Civic.

Honday Odyssey minivan recalled due to fire risk

Honda is recalling some 886,815 Odyssey minivans manufactured between 2005 and 2010, citing a risk of fire due to a possible fuel leak. The cause of the recall, which was announced on the NHTSA website on March 13, is a a cover on the fuel pump strainer which Honda believes can deteriorate and crack. The manufacturer stated that the fault can lead to a fuel smell or to a fuel leak which would pose a risk of fire.