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Hyundai to expand U.S. engine production

Hyundai Motor Co. will spend $173 million to expand its engine plant in Alabama to build more four-cylinder engines. The expansion work is set to be complete this fall and production is set to begin in March 2012.

New Delta Integrale to spearhead Lancia's UK return

By Phil McNamara Motor Industry 24 July 2006 12:10 An all-new version of Lancia's legendary Delta Integrale will relaunch the brand in the UK, CAR Online has learned. With its turbocharged four-cylinder engine sending power to all four wheels, the Rally-bred Integrale established the formula so successfully exploited by the Mitsubishi Evo and Subaru Impreza STi. Lancia will fight back with a reborn Delta Integrale around 2008, paving the way for the marque's arrival back in the UK market.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?