Black L Scorpion Exo Drafter Mesh Pant on 2040-parts.com

GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Alfa Romeo 159 Sportwagon TI is spotted in metro Detroit

It's tough to say what a metro Detroit sighting of this manufacturer-plated Alfa Romeo 159 TI Sportwagon portends for the Italian automaker's long-anticipated return to the American market--probably nothing. Fiat CEO Sergio Marchionne's plan to bring Alfa Romeo back to the United States features the sporty, limited-edition 4C coupe, the subcompact MiTo and the midsize Giulia, but not the out-of-production 159. Still, a domestic sighting of a brand-new Alfa Romeo is a rare enough occurrence that we're happy to share these photos without further comment.

Insurance shake-up

By Richard Yarrow Motoring Issues 02 March 2007 09:14 4x4 drivers to pay more for insurance The biggest shake-up in Britain’s car insurance for 15 years is to take place – and 4x4 drivers are facing policy price hikes. That’s because for the first time a vehicle’s weight is to be taken into account when its group rating is calculated. The move means heavier cars such as SUVs will suffer.