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Volvo Teases With Release Of New Xc90 Interior

SWEDISH car maker Volvo ramping up the hype surrounding its low awaited new large SUV. The second generation XC90 is an important car for the firm, and it’s started the process by issuing pictures of the car’s interior. The new interior is clearly the most luxurious to have been designed for a Volvo, taking its inspiration from the country of Volvo's birth, Sweden, which has a reputation for integrating the latest technology with clean, unfussy design.

Toyota studying larger Prius people-hauler

Toyota's Prius family could continue to grow, literally, as the automaker studies an additional version of the popular hybrid that carries three rows of seats. The three-row Prius would not be the same vehicle as the Prius Alpha sold in Japan, which basically crams a third row of seats into the cargo area of the five-seat Prius V to be sold in the United States starting this fall. To the contrary, this potential Prius would be large enough to hold seven people as well as their stuff, said Bob Carter, Toyota Division general manager.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.