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'Porsche by Design: Relentlessly Pursuing Perfect’ short film released [w/Video]

Thu, 08 Aug 2013 00:00:00 -0700

‘Porsche by Design: Relentlessly Pursuing Perfect' is the latest in a series of historical videos released by the North Carolina Museum of Art ahead of its upcoming exhibition, ‘Porsche by Design: Seducing Speed'.

The latest episode walks viewers through the carmaker's history and evolution and features former Porsche director of design Harma Lagaaij – credited with the design of the 924 and also BMW's Z1 – along with a number of automotive critics and historians along with

Speaking of the part he played in the evolution of Porsche, he says "I was never afraid of changing this icon. On the contrary, I was convinced with my design team to never stand still, never be complacent about it being good enough, it being popular and famous and there's no need to change it. It had to be changed."

A new video is released every other day in advance of an exclusive showing of the final episode, which covers every Porsche supercars in the last 20 years. You can view the series so far on the North Carolina Museum of Art's Vimeo page.

‘Porsche by Design: Seducing Speed' opens 12 October at the North Carolina Museum of Art in Raleigh, N.C. For more details on the exhibition visit the museum's website.


By Rufus Thompson