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2009 Michelin Challenge Design theme announced

Tue, 15 Jan 2008 00:00:00 -0800

Michelin today announced the 2009 theme for its global vehicle design competition, Michelin Challenge Design (MCD), asking entrants to explore the future of transportation and share their brave and bold vision for 'America's Next Iconic Vehicle.'

Designers this year are asked to render unique vehicle concepts that demonstrate emotional appeal, design courage and technical execution. Additional consideration will be given to entries with attributes that benefit safety and the environment and include a separate rendering of the tire and wheel component assembly.  

Vehicle designs that best represent "Brave + Bold, America's Next Iconic Vehicle" will be reviewed by a jury of professional designers whose names will be announced later in 2008. The works they select will receive prominent display in the Michelin Challenge Design exhibit at the 2009 North American International Auto Show.

Previous Michelin Challenge Design competitions have featured design themes including: Italian (2002); French (2003); Cars for the Emerging Chinese market (2004); German (2005); California (2006), Road Safety for Everyone (2007) and Smaller, Safer, Better (2008).

Michelin Challenge Design will accept submissions until April 16, 2008. For complete rules and entry information, visit