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2011 Freelander 2: The “Claynation” TV Ads

Sat, 16 Oct 2010 00:00:00 -0700

The 2011 Land Rover Freelander 2 Claynation Advert

Success breeds success (although probably because success frees up budgets). And there aren’t too many car companies around who’ve managed to rebound better from the worst the world can throw at them than Land Rover.

Not only has Land Rover weathered the storm of world financial meltdown – despite its products being at the premium end of the scale – it has also managed to thrive despite the protestations of the eco-mentalists that Land Rover’s products are destroying the planet. Fortunately, it seems Land Rover’s customers are not that gullible.

So now we have the 2011 Freelander 2 on the market – and a bit of money around to do a decent bit of marketing – Land Rover has put together a new set of TV adverts for the Freelander 2. And they’re not the slick, clean-cut shots in an urban and rural landscape you might reasonably expect. If anything, they’re a bit Wallace & Gromit. Or Morph. Or British Gas ‘Creature Comfort’. But without the cute creatures.

InsteadĀ of a cute creature or three we get a clay actor called ‘Clay Mason’. Which actually wouldn’t matter that much if all we got was the advert with ‘Clay’ in it. It’s very clever, took a lot of work and doubtless cost a few bob.

But we’ve also got – although we don’t think LR will be running it on TV – an ‘Interview’ with the star of their adverts – Clay Mason. So we’ve stitched the two videos together so you get to see the ‘Clay Mason Interview’ followed by the advert. Trouble is, we can’t warm to the character at all. Or is it just us?

Still, us not warming to ‘Clay Mason’ won’t stop the 2011 Freelander 2 selling.

By Cars UK