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Alcraft Motor Company crowns competition winners

Wed, 05 Feb 2014 00:00:00 -0800

If you’re looking at that picture above and thinking, “that looks like a smart Range Rover Evoque,” don’t worry – you’re not seeing things.

It is indeed a ‘re-imagined’, restyled version of Land Rover’s luxury compact SUV, by Alcraft Motor Company competition winner Jed Sheahan.

On Bing: see pictures of Alcraft Motor Company cars

Find out how much a used Range Rover costs on Auto Trader

Alcraft is a new British brand performing bespoke re-engineering and design projects on famous vehicles from Blighty.

The firm recently ran a competition with entries from the world-renowned Royal College of Art, with Sheahan’s creation – modelled on the theme of ‘bold simplicity’ – selected for a special award thanks to his work on the restyled Range Rover concept.

To see his efforts on that car, read MSN Cars’ original story here.

Sheahan’s second project was to conceive a new design for the Evoque, pictured above. For both vehicles he claims his style is “a nod to the past and a big hello to the future.”

That fits with Alcraft’s ethos of taking established British brands with plenty of heritage and tweaking the design values to come up with something new.

Design consultant to Alcraft Motor Company and vehicle design tutor at the RCA, Matthew Humpries:

“Jed’s clarity of vision and passion for British design heritage in particular shone through. His work nicely combined traditional British design and cutting-edge luxury tastes, and also showed a great understanding of how to create something understated and refined but with impact.”

This is why Sheahan’s design shone through. The panel of judges also awarded commendations to two other design students, Minwoo Hwang and Pierre Andlauer.

However, Sheahan’s Range Rover proposal was chosen as the winner thanks to its “clever detailing, including the use of teak on the sills, integrated into a bold but simple design with unfussy lines,” according to Alcraft.

The young designer also conceived a new design for the Evoque to sit alongside the larger model. Quite the package.

On Bing: see pictures of Alcraft Motor Company cars

Find out how much a used Range Rover costs on Auto Trader

Alcraft Motor Company to ‘reinterpret’ British vehicles

Range Rover review (2013 onwards)

Range Rover Evoque review (2011 onwards)