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Aston Martin Cygnet Concept – an ‘Urban’ Aston Martin

Mon, 29 Jun 2009 00:00:00 -0700

The Aston Martin Cygnet Concept - an 'Urban' Aston Martin based on the Toyota iQ

I have to confess, we didn’t see this coming – an Aston Martin based on the pocket-sized Toyota iQ. This must, by a very long way, be the smallest Aston Martin ever conceived. But it seems to have been conceived to be the ‘Urban’ alternative to a big DB9 or DBS. A cost-effective and economical run-around that offers all of Aston Martin’s design and luxury, but in an economical and urban-friendly package.

Aston Martin Chief Executive, Dr Ulrich Bez said:

Now is the right time for Aston Martin to take this first bold step to embark on this special project – made possible with the support of an organisation of Toyota’s stature and capability and the intelligent design and perfect city car package of the iQ.

Much work is still required, but I am confident that this project could become reality in the not too distant future. This concept – akin to an exclusive tender to a luxury yacht – will allow us to apply Aston Martin design language, craftsmanship and brand values to a completely new segment of the market.

Now whether Aston Martin intends this to be a stand-alone model, or whether they are thinking of appeasing the Environ-Mentalists by giving one away with every DB9 or DBS bought is unclear.

But it certainly is a new twist on the ‘Spare Wheel’!


By Cars UK