Aston Martin ‘Power Beauty Soul’ European TourSun, 26 Aug 2012 00:00:00 -0700
Aston Martin are taking the Vanquish, V12 Zagato and V12 Vantage Roadster on a PR tour of European Aston Martin dealers.
For a car company with limited technical resources, one platform and two engines, Aston Martin are making a pretty good fist of launching new models.
We’ve recently had the launch of the Aston Martin Vanquish – successor to the DBS – with a harder edge and a bigger price tag, the V12 Vantage Roadster with the glorious V12 where it should be – in the front of an open-topped car for aural joy – and the V12 Zagat0, a limited run collaboration with Zagato at three times the price of the donor car.
But there’s no point having shiny new models to sell if potential buyers don’t get to see them and play, so Aston Martin are embarking on a two month dealer tour of Europe to show off their latest offerings, starting in Cologne and ending in Lyon.
Aston Martin Vanquish Photos | Aston Martin V12 Zagato Photos | Aston Martin V12 Vantage Roadster Photos
In between, Aston Martin will take in Switzerland, Luxembourg, Italy, The Netherlands, Austria and Belgium, with static displays and exclusive customer events.
Jeffrey L, Scott, MD AML Europe, said:
The feedback from customers on this campaign has been overwhelming, as this will be the first opportunity for them to see these three sports cars together.
Each of the three models is very special in its own way. Now, all three superb sports cars on show together at the same time perfectly represent our brand’s core values of ‘Power, Beauty and Soul’. This tour promises to be a true highlight for us and our dealers across Europe.
So if you have a hankering for a new Aston Martin – especially a Vanquish, V12 Zagato or V12 Vantage Roadster – check out your local dealer for events.
By Cars UK