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Audi says, 'so long vampires' in Super Bowl ad

Fri, 27 Jan 2012 00:00:00 -0800

Audi has combined two of America's favorite things for its S7 ad, the Super Bowl and vampires. The German automaker released its one-minute commercial on YouTube, ahead of the big game next week.

The S7 is the high-performance version of the A7 sedan. It has a coupe-like roof line with a cavernous trunk.

The spot features a group of twenty-somethings partying in the woods. Music is playing, the bonfire is going and the guests are sipping from blood-donor pouches. To bring home the point that they're vampires, a couple runs up a tree like in a scene from the Twilight series.

At the same time, a man is making his way to the party in the hero car, a new Audi S7. He cruises through the woods until he finally pulls up at the shindig with the new light-emitting diodes blazing. The vamps start vaporizing when the super-white light hits them. After about 20 are vanquished ,the commercial ends with the Twitter hashtag #SoLongVampires.

Cute, but we'd like to think that Audi has something better to tout than its new headlights, quattro perhaps, or maybe the V10 R8.

Now, if the LEDs could take out vampire-movie lovers--that's something we could get behind.




By Jake Lingeman