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BMW 328 Hommage concept

Mon, 23 May 2011 00:00:00 -0700

BMW used Villa d'Este as the backdrop to unveil the 328 Hommage, a tribute to the historic 1930s Touring Coupe and highly successful road car that celebrates its 75th anniversary this year.

Based on the Vision ConnectedDrive, the 328 Hommage sports many ‘details derived from motor racing’ and is built using CFRP construction to keep overall weight down. Juxtaposing this are sumptuous leather and polished aluminum details. The ConnectedDrive’s DRG has been reworked to embrace an appearance that harks back to the original 328, adopting a dominant matte silver, double kidney grille and large single pod headlights. The leather bonnet straps, exposed tow hook and ‘crossed’ headlight glass are all further explicit references to the original's racing pedigree.

“With the BMW 328 Hommage, we wish to pay homage to the passion and inventiveness of the fathers of the BMW 328”, explains Karl Bäumer, CEO of BMW Group Classic. “They created an icon, which is considered a milestone in the history of the automobile.”