BMW teams up with U.S. Olympic CommitteeMon, 26 Jul 2010 00:00:00 -0700
The ultimate driving machine is helping Team USA reach for gold medals.
BMW Group announced on Monday that it has been named the official mobility partner of the United States Olympic Committee (USOC) through 2016.
BMW will also work with four national governing bodies, USA bobsled and skeleton, speed skating, swimming and track and field. In addition to providing financial support, BMW will use its experts and facilities to improve the Olympic and paralympic teams' training and performance, including at the BMW Energy & Environmental Test Center in Munich.
Jack Pitney, vice president of marketing for BMW of North America, said the test center could be especially helpful to bobsledders.
“We can replicate any weather environment,” said Pitney, noting that this includes even “the most grueling winter conditions.”
Short-track speed skater Apolo Anton Ohno said he is excited to see how BMW will help the teams better prepare for the Olympics.
“A lot of the American public doesn't realize [the Olympics] are a four-year cycle,” he said. “But it is everyday. [Athletes] are training day in and day out.”
By Izzi Bendall