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CAR Magazine South Africa launches ‘Design a Car’ competition

Tue, 17 Jul 2012 00:00:00 -0700

CAR Magazine in South Africa has announced its ‘Design a Car' competition, in an attempt to encourage aspiring South African designers.

Entrants are asked to submit designs for a compact, environmentally friendly four-seater Jaguar that stays true to the brand's premium/sporty image for market introduction in 2015.

Luma, the digital content creation company, will turn the winning design into a three-dimensional animation and it will also feature in a short promo film with a vehicle designed by CAR's own staff. The winner will also receive an internship at Cape Town's Cape Town-based XYZ Design Studios to experience life as a product designer in South Africa.

Sketches/renderings of the head-on front view, rear view, profile, front three-quarter view, rear three-quarter view and top view should make up all entries, along with the car's name and the entrants contact details.

All entries must be submitted by 25 September, with all entries being uploaded onto CAR's Facebook page for voting soon after. The closing date for voting is 23 October, with the three designs with the most votes being announced in CAR's December issue. Judge Wayne J Burgess of Jaguar Design will decide the final winner, who will be announced in the January 2013 issue.

South Africa has produced a number of international designers, such as Oona Scheepers (VW Group), Gordon Murray (ex-McLaren), and Keith Helfet (Jaguar, Optimal Energy etc.), despite having no recognized car design training programmes.

To find out more about the competition, visit the CAR magazine website.


By Rufus Thompson