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CDN-GM Interactive Design Contest 2013 – Cadillac Brief [w/Video]

Thu, 22 Aug 2013 00:00:00 -0700

Tomorrow is the day you've all been waiting for – the launch of the CDN-GM Interactive Design Contest – and so we bring you details of the penultimate brief for Cadillac.

Brief Three: Cadillac

‘Looking 12 years into the future – while considering global luxury customers, competitors and trends – how would you evolve the Cadillac Art and Science exterior design language based upon your interpretation of the brand along with incorporating unique American equities and luxury values?'

You should consider delivering a visually premium aesthetic through restraint and timelessness, but in a way that is dramatically Cadillac and most importantly celebrates the beauty of the car.

The final proposal is worth 30 percent of the overall mark and includes a brief summary of the target customer, key competitors and luxury trends, and an image board on at least two of the following: Visual Craftsmanship; Modern Automotive Beauty; Visual Restraint and American Luxury. It will also include your brand vision – how you would evolve Art and Science and why – and advanced packaging proposal.

Your exterior vehicle proposal is worth 70 percent of your final mark and should be provocative and dramatic.

In the CDN-GM Interactive Design Contest, you display and update your proposals on the competition's website. Interactivity comes into play as your peers critique submissions while GM mentors guide and support you throughout.

This year's briefs focus on the development of each brand for the year 2025 and involve the creation of a number of different elements, from exterior and interior designs to packaging proposals and market studies.

The four winners will earn themselves a three-month paid internship at one of GM's design studios.

To find out more about the brief from Jeff Nield, Cadillac strategic design manager, click the video on the left.

Brief One: GMC >
Brief Two: Buick >


By CDN Team